Chief Strategy Officer, MSL Group

Pascal Beucler joined MSL as Chief Strategy Officer when it was formed in 2009, helping develop and implement the company’s global strategy, particularly in the fields of research and development, business strategy (practices, strategic tools, etc.), engagement planning, trends and market surveys, and audience intelligence. Prior to this role, he ran strategic consultancies for 15 years, before being appointed as General Manager of the branding and design agency, Carré Noir. In 2005, he became Vice President of Publicis Consultants Worldwide, in charge of the brand strategy and the international network. Beucler graduated from the Sorbonne University in Paris. As an associate professor at CELSA and a visiting professor at HEC, he has conducted research and published on branding, corporate communications, image strategy, corporate citizenship and digital transformation.